The Apple Pippin was an open, multimedia technology platform, designed by Apple Computer, and marketed as PiPP!N. According to Apple, Pippin was directed at the home market as "an integral part of the consumer AV stereo and TV environment." Pippin is based on the Apple Macintosh platform, in particular the Mac OS "Classic" architecture (predecessor to the Mac OS "X" architecture.) Apple built a demonstration device based on Pippin called "Pippin Power Player," and used it to demonstrate the platform at trade shows and to the media, in order to attract potential software developers and hardware manufacturers. Apple licensed the Pippin technology to third-party companies. Bandai Company Ltd. developed the ATMARK and @WORLD models, and focused them on the gaming and entertainment business in Japan and the United States. Katz Media developed the KMP 2000, and focused it on vertical markets throughout Europe and Canada.